In the 21st century, career choices have escaped from the limitation of a few traditional options available in the market. Not long ago, most high school students were often compelled to opt for careers in STEM (science, technology, engineering & mathematics), despite their aspirations and passions lying elsewhere.
Succumbing to family pressures and expectations while ignoring one’s ambition was the norm. Even today, many students are intimidated by similar circumstances. According to the 2017 GTI Media survey, over 50% of students stated that their parents tried to exert influence over their choice of career or course, with 69% saying their parents tried to influence their choice of university. Most of these decisions were made with little to no awareness of the other existing career options, the opportunities they offer, or their demand in the current market.
Social media evolution
India’s internet evolution in the last few years has dramatically influenced the minds of people. With over 500 million active users, India has successfully escaped from geographical restraints. The internet is a huge repository of information and staying updated with the current events of the world is now possible at the mere click of a button. In addition to this, social media offers peers a sneak peek into each other’s lives allowing them to stay abreast of even the most mundane of daily activities. These social media behaviours influence decision-making, right from product purchases to career choices.
Social media has given rise to numerous career opportunities and has thus become a global platform for demonstrating one’s talents and skills. It has opened a new gateway for many youngsters to travel the untrodden path and explore careers in their fields of interest.
Nowadays, one may easily come across Gen Z’s who refused to limit themselves; they followed unconventional career paths and managed to make comfortable livelihoods by being full-time photographers, musicians, choreographers, video editors, or makeup artists on social media.
Furthermore, businesses started looking upon social media as a convenient channel for advertising as opposed to the traditional old way of billboard displays due to a higher return on investments and the ability to drive richer analytics on consumer behaviour.
Digital marketing, social media marketing, media planning, and social media influencing have thus emerged as highly lucrative new-age career options for today’s digital-savvy youth.
Digital transformation and digital upskilling have become the buzzword where people are now compelled to improve their professional and technical skills to remain relevant amidst the rapidly changing world around them. Organisations and businesses have invested heavily in digital transformation to remain pertinent giving rise to new fields such as FinTech, EdTech, HealthTech, AgriTech, MedTech, etc. Thus the marriage of traditional bricks and mortar sectors with technology, enabled by the internet, has become a fertile field of career opportunities for many. E-learning courses came in demand. As the geographical location is no longer a barrier, distance learning has become feasible and people can have better career opportunities without the need to shift to major metropolitan cities.
Today, the market has opened up to newer avenues and ideas along with the ease of doing business, encouraging the youth towards entrepreneurship. This startup culture in India, though in its nascent stages, has opened its doors for the youth from both metros and tier II and III cities and for those who are more than willing to cast aside their 9-5 jobs to see their aspirations take flight. This wave has been well supported by economic growth as well as relevant governmental support.
Emerging career options
Due to the dramatic shift in the business landscape, a lot of industries migrated their products and services to the cloud/ hybrid cloud and leveraged advanced technologies like Artificial Intelligence, Machine Learning, serverless computation, etc to improve consumer experiences. This resulted in booming opportunities for cloud computing engineers, developers, technicians, DevOps, and cybersecurity professionals. The dependency of businesses on real-time data escalated which further propelled the recruitment of data engineers, data analysts, and data scientists. Online learning platforms began recruiting more educators and technical support staff to meet the sudden surge in demand and this has become a lucrative career option for remotely located working individuals.
These career trends are here to stay as businesses will continue to exist online even in the post-pandemic era. Presently, the Indian market offers a spread of over 2000 career choices across different sectors and industries. Ignorance about the career landscape poses a serious hindrance for youngsters. Leveraging disruptive technologies and digital career platforms to turn ignorance into awareness while identifying and leveraging the right skills is the only way forward towards creating a successful career path in the post-pandemic world.
One thing is clear – the evolution of technology over the years has gradually dissolved the concept of a stereotypical career. What was once never even an option is a high-demand, lucrative career option today. Similarly in the future, there’ll be new and even more unconventional careers emerging due to the unique needs/requirements then. But to make the right choice in the world of new, unexplored, obscure careers, proper career exploration is vital.
To help you navigate and find your dream career in this dynamic career landscape, ProTeen is here to guide you to the right answer. If you are a confused student or a parent looking out for your child, head to the ProTeen website and register for personalised guidance that covers everything a young student needs to navigate the modern career world. From helping you discover your true strengths to finding the right career fit for you, and even guiding you to the best colleges available, ProTeen and our career experts are on hand to resolve any queries and guide you to your dream career!