Designation: Associate Director – Marketing
Qualification: Any Graduate / MBA
Location: Mumbai (Nariman Point)
Experience: 6 to 8 years in Digital Marketing

Roles & Responsibilities:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.

• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Up to date with the latest trends and best practices in online marketing and measurement
• Cost optimization and Lead Generation

Education and Experience:
• Bachelor’s/Master’s degree from a recognized university in India or abroad
• Experience of 6- 8 years in digital marketing

Desired Candidate Profile:
• The candidate comes from an Edtech background (preferred)
• Should have done marketing for schools/colleges
• Detail and process-oriented
• Self-starter and self-motivated
• Excellent communication and relationship development skills
• Strong analytical skills and data-driven thinking